Penguin Design Award 2010

This design for the 2010 Penguin Design Awards was shortlisted in the Puffin category for children's books.

This design for Carroll’s classic novel offers a contemporary paper wonderland, showing Alice as the central character in perhaps the most famous scene from the narrative, the Mad Hatter’s tea party. The shadows created by the cut paper and the hidden grinning cat watching from above show a darker undertone of adventure, appealing to older children and the adults who read with their child, however hand-lettering retains a sense of fun. The back cover connects the fantasy with the real world by depicting Alice falling down the rabbit hole, the place where the whole story began.

At a lovely award ceremony at the Penguin offices in London the winners were announced and congratulations to all the winners. It was great to see how different art schools around the country approached the same two briefs in such unique ways.

See all the shortlisted entries at Penguin Design Awards